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Hero IWL 2021-22 to have live premiere on Eurosport India

Mumbai: The Hero Indian Women’s League (Hero IWL), an AIFF flagship property and the top division of women's professional football club competition in India will have live and exclusive broadcast on Eurosport India. The fifth edition of the premier women’s league of Indian football will see 12...

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Hero ISL shoots up 16 per cent in viewership

Football fever is going strong in India with the seventh edition of the Hero ISL currently underway. As the first major live sporting league played in the country post the onset of Covid2019, the Hero ISL has logged a significant growth trajectory with a 16 per cent spike in viewership in the...

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L&K Saatchi & Saatchi launches Hero’s premium range platform with new brand campaign #TomorrowCantWait

MUMBAI: L&K Saatchi & Saatchi, which had launched the new Hero MotoCorp with the epic “Hum mein hai Hero” campaign in 2011 has created another milestone campaign for the highly anticipated portfolio of premium bikes and scooters with a new brand idea “Tomorrow Can’t Wait”.

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Star India pegged to earn close to Rs 450 cr from ISL 5

Star India is aiming to earn more from this year’s Indian Super League (ISL). Industry experts believe it will earn close to Rs 450-550 crore revenue from advertising and sponsorship.

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Hero ISL an ideal platform to educate the youth about hydration: Bisleri’s Anjana Ghosh

With the Hero Indian Super League (Hero ISL) is set to kick off on 29 September 2018, a national campaign titled #FanBannaPadega has been rolled out by the organisers to drum up enthusiasm ahead of the fifth edition.

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