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Havas wins creative mandate for Dabur Honey

NEW DELHI: Dabur Honey has awarded its creative communication mandate to Havas Creative. Dabur Honey is India's largest branded honey maker and has contributed to the lives of many Indians for over three decades. As part of the mandate, Havas will be handling the creative duties for Dabur Honey and...

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Havas establishes dedicated customer experience network

NEW DELHI: Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1200 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX...

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Harpic’s new spots continues to aware Indians on disinfection

NEW DELHI: For 100 years, Harpic has been working towards providing clean and hygienic sanitation solutions across the world. Being a leader in the toilet care category in India, Harpic has been pioneering the cause of hygiene and sanitation in Indian homes for decades.

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The psychology behind the making of TV ads vs digital

In 2016 digital marketing took over television advertisements and since then we have heard industry experts saying that ‘TV isn’t dying!’ So, how have commercials evolved in their journey from TV to OTT? The advertisement industry has experienced some major changes over the years.

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WhatsApp ads to test targeted marketing, user readiness and data security

Ever since Facebook acquired WhatsApp, people have been expecting the popular chatting app to move towards an ad-based model. Recently, a tweet from an attendee at the Facebook Marketing Summit Rotterdam confirmed that WhatsApp intends to launch ads soon in the status/stories section and will also...

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