Harish Bijoor

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Gender stereotyping remains the template for weight-loss ads

MUMBAI: We are constantly haunted by the media, be it television, print, out of home or digital. Our thoughts and actions get subliminally influenced, not to mention the direct effects on young impressionable minds. But as David Ogilvy rightly said, “Advertising reflects the mores of society, but...

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Can politicians have a brand value?

MUMBAI: The Bhartiya Janta Party seems to be riding high on its prime ministerial candidate, Narendra Modi, especially in the digital world it seems. After offerings like two smartphones - SmartNaMo Saffron One and SmartNaMo Saffron Two, mobile games like Modi Run and Narendra Modi: Game, now there...

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