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Vivo appoints Posterscope, Laqshya to handle OOH

Handset maker, Vivo,  has appointed Posterscope India and Laqshya Solutions as its out of home agencies. 

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CLab, Dentsu Impact team up for V-Mart's latest campaign

MUMBAI: V-Mart Retail has partnered with Dentsu Impact and CLab, to launch its new campaign introducing the Bollywood pair of Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.

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Dentsu's Posterscope launches 'rateOOHmeter' benchmarking tool

MUMBAI: Posterscope India, the out of home division of Dentsu Aegis Network, has launched its OOH rate benchmarking tool called – rateOOHmeter.

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DAN launches data-driven celebrity endorsement and sports marketing agency ‘CLab’

With the launch of CLab, the media and advertising conglomerate Dentsu Aegis Network, which operates 25 businesses in India, has expanded its footprint into celebrity endorsement and sports marketing.

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Dentsu co Hyperspace elevates Arti Singh

Hyperspace, the retail arm of Posterscope Group India, a part of Dentsu Aegis Network, has elevated Arti Singh to a national role. In her new role as vice president, she will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to...

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