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How is India redefining the mobile-first gaming experience

Mumbai: India’s gaming market, which stood at $2.6 billion in 2022, is expected to grow at a Compounded Annual Growth Rate (CAGR) of 27 per cent to reach $8.6 billion by 2027.But mobile gaming especially takes the biggest piece of the gaming pie. According to the ‘India Gaming Report FY 2022”...

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Guest Article: Branding is crucial for Startups in India

Mumbai: Branding is important when you're building a company that's going to make an impact in this rapidly changing world. Starting a business in India is a daunting task, with many hurdles to overcome. However, one of the most important considerations for any startup should be ‘how to brand...

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GUEST ARTICLE: The future of content consumption in India: 2023 trends

Earlier, the patterns of content consumption were not very diverse due to a restricted range of content. With the advent of social media and digital platforms, audiences are now able to engage with both regional & universal content.

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GUEST ARTICLE: In the future, AI will be the main factor behind content development and advertising

Mumbai: Artificial intelligence (AI) is the term used to describe how machines simulate human intelligence. This broad area of computer science is expected to significantly alter marketing careers and the sector as a whole. Over the past four years, there has been a 270 per cent increase in the...

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GUEST ARTICLE: Trends expected in 2023 in the gaming category

Mumbai: The gaming industry is catapulting forward at an exciting pace. It has come a long way from its homely beginnings in the seventies with home and arcade gaming. With big tech giants such as Apple, Microsoft, Amazon, and Google now offering gaming products, here are some major trends to...

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