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Group M-owned MediaCom India wins Rs 200 crore media mandate for Parle Agro

MUMBAI: Parle Agro, one of India’s largest beverage company with iconic brands like - Frooti, Appy & Appy Fizz, has awarded its media mandate worth Rs 200 crores to Group M owned media agency MediaCom India, following a multi-agency pitch that lasted well over three months. As the full form AOR...

MAM Marketing MAM
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Mindshare collaborates with Apollo Tyres to focus on the SUV segment

MUMBAI: Mindshare, India’s largest full-service media agency, a part of Group M, launched an integrated media campaign for Apollo Tyres’ new range – Apollo Apterra AT2. This all-terrain tyre complements Apollo’s existing Apterra range including specialised Highway Luxury (HL), Highway Terrain (HT...

MAM Media and Advertising Ad Campaigns
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Group M global CEO Kelly Clark Steps down

MUMBAI: As reported by The Drum, Group M global chief executive officer Kelly Clark has resigned from his post after serving it for three years. He, reportedly, will be replaced by current Group M agency Essence chief executive officer Christian Juhl. The agency is still finding a replacement for...

MAM Media and Advertising People
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9X Media appoints Kavita Vohra as VP ABC sales, north and east

9X Media, a music television network has appointed Kavita Vohra as vice president – ABC sales, north, and east. Audience Brand Connect (ABC) is a specialised division that helps brands to create intellectual properties and narrate their brand stories beyond the 30-second ad format.

Television TV Channels People
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Tarannum Alam Joins MX Player as Head - Agency Business

MX Player, the largest local video player in the world has appointed Tarannum Alam as Head - Agency Business. In her new role, she will be responsible for driving relationships across advertising/media agencies pan India with a focus on revenue growth for the app. She will be based out of Delhi and...

MAM Marketing MAM

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