MAM
Godrej Yummiez and IRCTC introduce millet patty on trains
Mumbai: As 2023 is being celebrated as the International Year of Millets, Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), and Indian Railway Catering and Tourism Corporation (IRCTC), collaborated with bring millet patty in passenger trains. Introduced earlier this year, Godrej Yummiez Millet Patty received an overwhelming response from households who appreciated the nutritious and tasty patty variant made from millets like Jowar (Sorgum) and Bajra (Pearl Millet). Taking the success ahead, through the collaboration between Godrej Yummiez and IRCTC, the millet patty is now served during breakfast on Rajdhani and August Kranti trains en route Mumbai – Delhi – Mumbai.
Godrej Yummiez developed the millet patty as an innovative snack option. The snack is made using Individual Quick Freeze (IQF) technology to help keep it fresh with no preservatives. With high fibre content and vitamins of millet blended with a flavorful mix of herbs and spices, these patties are sure to make snacking tasty as well as nutritious.
Rajdhani and August Kranti trains stand as iconic legacies within the Indian railway network, celebrated for their exceptional service and remarkable food offerings. The partnership between Godrej Yummiez and IRCTC holds the intent to elevate the adoption of millets, promoting their significance even in the most massive railway network. This pioneering collaboration is already underway as a pilot program on the Mumbai – Delhi – Mumbai routes of Rajdhani and August Kranti trains. This initiative caters to thousands of passengers travelling between Maharashtra, Gujarat, Rajasthan, and Delhi.
Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “Till recently, the adoption of millets was low due to the perception that they are not tasty and are not easy to cook. This has changed drastically and now every household is embracing the goodness of millets. We supported this adoption by bringing together the nutrition of millets in a ready-to-cook convenient format and launching them in a mass-accepted ‘patty’ variant. Godrej Yummiez Millet Patty is a preservative-free snack that symbolizes our commitment to innovation, nutrition, and convenience.”
He further added, “We are extremely pleased to further extend the delectable Godrej Yummiez millet patty to passengers aboard the Rajdhani and August Kranti trains. IRCTC is the most prestigious entity having one of the biggest catering operations in trains across the country. Our exclusive partnership with IRCTC combines their extensive reach and expertise in railway catering with Godrej Yummiez’s culinary excellence, resulting in an exceptional food experience of millets.”
Indian Railway Catering and Tourism Corporation (Western Zone) group general manager Rahul Himalian said, “Being the International Year of Millets, we are constantly evaluating ways to add millets to our food menu merging both nutrition and taste. At IRCTC, we always pledge to provide passengers with quality and tasty food spread. Godrej Yummiez Millet patty on Rajdhani and August Kranti trains taken onboard on a pilot basis reinforces IRCTC’s dedication to offering passengers interesting and delectable millet-based food options. We are proud to introduce this product as a pilot as it supports the vision of mainstreaming millets through IRCTC’s catering operations across the massive Indian railways’ network. We tried and tested the product before serving it to our passengers. We are anticipating positive acceptance of Godrej Yummiez Millet Patty which is a perfect snack that is a nutritious and convenient ready-to-cook item.”
Chef Varun Inamdar said, “Millets have always been seen as a bland grain, but that’s starting to change. Even though millets are often overlooked, they are incredibly nutritious and versatile grains that everyone should consume. Millets are a good source of iron, magnesium, phosphorus, and zinc. In the past, people may have found cooking millets more cumbersome. But now, there are various convenient ways to cook and consume the super-grain. From millet-based porridge to millet salads, and even baked goods, there are now different ways to enjoy millet which is tasty yet nutritious. One can now even consume millet in the form of patties with Godrej Yummiez millet patty. It is a great way to get your daily dose of millets. Moreover, it’s easy, affordable and convenient to store as well.”
Today, the Godrej Yummiez portfolio consists of more than 50 veg and non-veg products. Godrej Yummiez millet patty is available in supermarkets and leading e-commerce retail outlets across India at Rs. 180 in packs of 370 grams. Yummiez millet patty is made from excellent quality ingredients and is ready to cook. It can be deep-fried, air-fried or shallow-fried and served hot.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
