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Star Gold frames high-voltage plan to take on rivals

Showing aggresive intent, Star India's Hindi movie channel Star Gold has an eventful August-September planned out. Taking off on the Nimbu mar ke campaign of 2002, this will be yet another high-decibel marketing blitzkrieg that the channel proposes to unleash.

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Indian companies yet to tap the scope of animation on the world scene

Speaking on "Marketing Indian Animation Abroad", Firdaus Kharas, co-founder, UTV International, delved into what India needs to look at to forge ahead in animation on the international arena. The Indian presence at international trade fairs where there is a potential for many business deals should...

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