MUMBAI: ITV Studios has optioned the rights to Passion Distribution?s ‘100 Mile Challenge‘, which was originally created by production team Paperny Entertainment for Food Network Canada and is a part reality series, part docu-soap, part social experiment.

ITV Studios? agreement covers territories including UK, Germany, Spain, Sweden, Norway, Finland and Denmark, with the initial interest stemming from ITV Studios France, who optioned the rights in 2010 and have completed the production of the first series (6 x 52?) called ?200 Kilom?tres ? la Ronde? for France T?l?visions.

The show focuses on six families in a close community who accept the challenge to only eat food produced within a 100-mile radius of their homes for 100 days.

The finished programme version of ‘100 Mile Challenge‘ has also sold well to date, with the rights being licensed to territories such as Pan Asia (Sundance International), Germany (Gusto TV), USA (Planet Green), Africa (Royal Channels), Spain (Canal Cocina), Finland (MTV3 for Ava) and Japan (NHK), the company said.

MUMBAI: MP and Silva, an international sports media company, and Globo TV Sports, the exclusive distributor of Campeonato Paulista and Brasileirao, have signed a deal including the distribution of rights of Campeonato Brasileiro da S?rie A (also known as Brazilian League S?rie A or Brasileir?o) and Campeonato Paulista in France, Germany, Holland, Belgium, Switzerland, Austria, Japan, Malaysia, Singapore, Indonesia, Thailand, Vietnam and Myanmar.

Under the agreement, MP & Silva will distribute a package of Campeonato Paulista from January to April and Campeonato Brasileiro S?rie A from May to December, ensuring that broadcasters get access to top quality football all year long. The deal will cover the seasons of 2012, 2013 and 2014.

Once the stage of historical top scorers such as Pele, Zico and Romario, Campeonato Brasileiro is now the home for new Brazilian stars like Neymar, Ganso and Ronaldinho to shine. Twenty clubs compete in the Campeonato Brasileiro S?rie A. Since the 2003, the league began using a double round-robin format.

Each team plays the other clubs twice, once at home and once away, for a total of 38 games. The most successful clubs are Palmeiras, Santos, Flamengo and S?o Paulo.

The package also includes a weekly football programme called ?FootBrazil? containing inside information and up-to-the-minute news on Brazilian football and off-the-pitch news-flashes from championship matches all over Brazil.

The deal will cover all broadcast technologies and media platforms, including terrestrial free-to-air television (FTA), satellite and cable television, Internet protocol television (IPTV), mobile television, mobile, and Internet and broadband television.