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Mumbai: McDonald’s India - North and East has roped in actor Kartik Aaryan as its new brand ambassador. The actor’s strong youth connection will further strengthen the bond between McDonald’s and its fans. Aryan’s association with McDonald’s India - North and East - as the brand’s face is poised to...
ITC Fiama immerses its communication outreach in pop culture with "#FeelGoodWithFiama," a unique meme video series to help mitigate the stigma of mental health and therapy. The series was rolled out to mark World Meme Day on 12 November 2022.
Mumbai: Havas Group India has recently concluded the second edition of its flagship internship programme, Havas Spark, and launched the intern-led Havas Spark 2.0 Gen Z Report 2022.
Mumbai: Augmented reality (AR) isn’t just a fancy term anymore. It has, in fact, become a much sought-after means of accomplishing brand goals. The major factors driving the growth of web AR are the booming gaming industry and the rapid penetration of the internet, which are driving brands across...
Mumbai: India’s direct-to-consumer (D2C) brands have grown tremendously during the pandemic and in the post-pandemic era, with a large cohort of consumers moving to digital in search of innovative products and more engaging and immersive experiences. The pandemic caused D2C brands to become super...
