Gen Z


Latest News
McDonald's India – North and East ropes in Kartik Aaryan as brand ambassador

Mumbai: McDonald’s India - North and East has roped in actor Kartik Aaryan as its new brand ambassador. The actor’s strong youth connection will further strengthen the bond between McDonald’s and its fans. Aryan’s association with McDonald’s India - North and East - as the brand’s face is poised to...

MAM Marketing Brands
ITC Fiama highlights the importance of mental well-being in a fun way

ITC Fiama immerses its communication outreach in pop culture with "#FeelGoodWithFiama," a unique meme video series to help mitigate the stigma of mental health and therapy. The series was rolled out to mark World Meme Day on 12 November 2022.

MAM Media and Advertising Ad Campaigns
Havas Group India concludes the Havas Spark 2.0 internship programme with Gen Z Report 2022

Mumbai: Havas Group India has recently concluded the second edition of its flagship internship programme, Havas Spark, and launched the intern-led Havas Spark 2.0 Gen Z Report 2022.

MAM Marketing MAM
Vossle witnessed an average spike of 200% in its sign-ups over the last 6 months: cofounder Prafulla Mathur

Mumbai: Augmented reality (AR) isn’t just a fancy term anymore. It has, in fact, become a much sought-after means of accomplishing brand goals. The major factors driving the growth of web AR are the booming gaming industry and the rapid penetration of the internet, which are driving brands across...

iWorld Over The Top Services
GUEST ARTICLE: How D2C brands are using metaverse and how it will transform virtual commerce

Mumbai: India’s direct-to-consumer (D2C) brands have grown tremendously during the pandemic and in the post-pandemic era, with a large cohort of consumers moving to digital in search of innovative products and more engaging and immersive experiences. The pandemic caused D2C brands to become super...

MAM Marketing MAM