Gaurav Gandhi

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Mullen Lintas wins creative mandate of Viacom 18's VOOT

MUMBAI  As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the Mullen Lowe Lintas Group as its creative partner. The agency’s mandate would be to provide strategic recommendations pertaining to marketing...

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Viacom18 Digital Ventures ties-up with technical partners for VOOT

MUMBAI: Viacom18 Digital Ventures has announced the line-up of technical partners for its upcoming digital Video On Demand (VOD) platform VOOT. To build and roll out its Over-the-top (OTT) streaming service, Viacom18 has roped in partners with an extensive international experience. Kaltura, one of...

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What Indian OTT players can learn from the US market

India's consumers are just about beginning to experiment with video on demand content delivered over the internet. And a flood of OTT platforms and content creators has suddenly flowed onto the digital highway. Whether it is YouTube or Hotstar or DittoTV or Zenga TV or Hooq or Voot or Arre or...

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Viacom18 christens VOD platform as VOOT

MUMBAI: The digital space in India is going through a revolution of sorts. Broadcasters as well as content companies are firming up their plans to provide content to consumers on the go. The latest to join the bandwagon is Viacom18 Digital Ventures, which has christened its new digital video-on-...

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Viacom18 Digital Ventures names Monika Shergill as content head

Gandhi said, “We are delighted to have Monika Shergill on board to drive the content initiatives for our digital business. She brings with her a wealth of experience in content development and creative strategy, which, we believe, will enable us to create differentiated and compelling offerings...

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