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FIFA WC 2018 creates record of 250 mn Indian viewers

MUMBAI: The 2018 FIFA World Cup Russia has broken viewership barriers with over 250 million viewers tuning in to the tournament in India. Telecast on Sony Ten 2, Sony Ten 3 and Sony ESPN channels and live streamed on SonyLIV app and website, it garnered over 250 million viewers across 64 matches...

Television TV Channels Sports
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YouTube Red rebranded as YouTube Premium with expanded reach in 14 countries

MUMBAI: YouTube Red, the ad-free subscription video on demand (VOD) service launched in October 2015, has been rebranded as YouTube Premium on 17 May 2018. The rebranded service, YouTube Premium, will be rolled out soon in existing YouTube Red markets like US, Australia, New Zealand, Mexico and...

iWorld Over The Top Services
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Agencies in India Have 18 Finalists in 45th Annual One Show, Including 10 for McCann Worldgroup India

Agencies in India have 18 finalists’ entries for the 45th annual One Show, as announced by The One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design. McCann Worldgroup India, Mumbai leads the way with 10 finalists, including...

MAM Marketing MAM
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Netflix to boycott Cannes Film Festival 2018?

CANNES: Netflix is known to do things differently. While almost everyone trips over every hurdle to get into the Cannes Film Festival, the world’s largest streamer is mulling over giving it a miss this year. The reason: festival director Thierry Fremaux’s announcement last month that he would not...

iWorld Over The Top Services
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India, US lead in VoD subs as global viewing increased 34 per cent

MUMBAI: Millennial consumers worldwide lead the growth of online video consumption, according to a research report from Limelight Networks, a leader in digital content delivery. Taking a close look at consumers’ changing viewing habits, the annual report shows that the average global viewer...

iWorld Video On Demand

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