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Mumbai: Roku Inc on Thursday announced its Advertising Watermark free technology to help advertisers and publishers validate the authenticity of video ads originating on the Roku platform. Touted as the industry’s first authentication solution built for TV streaming, Roku’s Advertising Watermark...
Discovery Inc has joined FOX, NBCUniversal, and ViacomCBS to buy a minority stake in OpenAP, the advanced advertising company which is working on a goal to “bring simplicity and scale to audience-based campaigns in television. The decision comes as media companies worldwide look for improved ways...
MUMBAI: Truly, a saga has come to an end. James Murdoch once considered to be the successor to Rupert Murdoch has resigned from the News Corp board yesterday. James, who helped his father build his Asian empire under Star TV and later at 20th Century Fox and then Fox, was associated with his...
He came. He saw. He conquered. That, in summation, defines how the Walt Disney Company Asia Pacific president, and Star & Disney India chairman Uday Shankar’s tryst with members and invitees of the Advertising Agencies Association of India’s Subhas Ghosal Memorial lecture “Why I have been in...
The purchase of 21st Century Fox, which was aimed at helping Walt Disney Company's future plans, is causing initial pain to the Bob Iger-led media conglomerate. In its fiscal third quarter result for 2019, Disney missed earnings expectations partly because of the worse-than-expected performance of...
