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'Be a doer not a make believer': Benny Thomas at Goafest 2016 Day 2

MUMBAI: ‘Actions speaks louder than words’ is perhaps a phrase that has been quoted to death and applied to all sorts of scenarios. The phrase is both a boon and a curse to use a famous quote as it makes people expect a lot or it is put in a ‘generic tropes’ box. Therefore when Crispin Porter +...

MAM Marketing MAM
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From Pokemons, the Loch Ness stunt to giant hens: Five best Easter ads of 2016

MUMBAI : Easter is the time when families come together to celebrate tradition, auspiciousness and love. It is also the time when brands, especially in the FMCG sector try and outdo each other and make the most of the lose purses that come with the festival. This means mega campaigns and millions...

MAM Media and Advertising Ad Campaigns
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Patanjali continues TV ad blitz in Feb 2016; spends Rs 20 crore

MUMBAI: It's got ambition: turn Indian prime minister Narendra Modi's dream of 'make in India' a reality. The Swami Ramdev-Acharya Balkrishna-founded Patanjali Yogpeeth & Divya Mandir Trust has launched a slew of fast moving consumer goods products over the past couple of years, set up vast and...

MAM Marketing Brands
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Watconsult expects 20 percent revenue share from eCommencify by 2019

MUMBAI: Dentsu Aegis Network's digital arm, Watconsult is betting big on its newly launched service eCommencify and expects a revenue share of 20 percent from it by 2019. "We hope that by 2017 it would contribute 10 percent of our total revenue and by 2019 it would be 20 percent of our revenue,"...

MAM Media and Advertising AD Agencies
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'Marketers must not fall prey to the viral trap:' KS Chakravarthy

MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness -- The New Minimum For Survival, digital marketing and social media agency Liqvd Asia CCO KS Chakravarthy (Chax) points out that accepting the changing role of advertisers and...

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