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WOW Skin Science encourages eco-friendly Ganesh Chaturthi in new campaign

Mumbai: Personal care brand WOW Skin Science has launched a new campaign “Celebrate Responsibly, Be WOW, Naturally” for the Ganesh Chaturthi festival in an endeavour to encourage everyone to get closer to nature and celebrate festivals responsibly. Through the campaign that features Bollywood...

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Digital boom spells out recovery for the industry during festive season

As the world adapts to the post-pandemic world, there’s been a significant shift in the way people shop, eat and look for entertainment among other things. With the festive season around the corner, there are massive expectations riding on digital media as brands experiment and figure out ways to...

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Cadbury Celebrations launches its special campaign #MyFirstRakhi

MUMBAI: This Raksha Bandhan, Cadbury Celebrations-the much-loved chocolate brand has decided to celebrate the festival by making a meaningful difference to a child’s life through its special campaign – #MyFirstRakhi.

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Festival season will be the golden quarter for ecommerce players: Criteo Report

New Delhi: Criteo has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the much-awaited festive season including Rakshabandhan, Big Billion days and Diwali. The report highlights the top trends observed for the highly thriving e-commerce market in India...

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Social govt ads, toilet soaps most advertised during festival

While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common entertainer for the entire family through collective television viewing.

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