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VOOT Select subscribers coming mainly from top 6 metros: Ferzad Palia

Production houses have been able to resume the shooting schedule for shows since July, four months after the lockdown, but the fate of large scale projects still remains cloudy. Amid the backdrop of this uncertainty, the OTT players are innovating to churn out content.

iWorld Over The Top Services
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MTV bolsters its programming amidst lockdown with originals

MUMBAI: Over a month into the lockdown, social distancing has become a way of life across the country. As the youth are adhering to the lockdown way of life, they are consuming more content and are craving for fresh shows on television and digital media to keep themselves entertained. Understanding...

Television TV Channels Music and Youth
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Digital marketing becomes mainstay for OTT platforms during COVID-19

The COVID-19 pandemic has thrown a spanner in the works of every single organisation. Even as the media and entertainment industry comes to terms with this ‘new normal’, the over the top (OTT) industry seems to have got a thrust.

iWorld Over The Top Services
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How OTT players re-calibrate OOH advertising during social distancing

Just a few months ago, before the summer hit India, nobody had a clue as to what was to befall on us! The world continues to grapple with the COVID-19 pandemic, an unprecedented crisis in living memory that has almost crippled our everyday lives and left the whole country deserted.

iWorld Over The Top Services
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Decoding Viacom18’s SVOD blueprint for Voot Select

Unlike other international markets, the Indian streaming revolution was started by major broadcasters and Viacom18’s Voot has been at the forefront of the OTT boom in the country. While it has already built up a robust 100 million monthly active user base, the platform now starts its journey into...

iWorld Over The Top Services

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