Ferzad Palia

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How OTT players re-calibrate OOH advertising during social distancing

Just a few months ago, before the summer hit India, nobody had a clue as to what was to befall on us! The world continues to grapple with the COVID-19 pandemic, an unprecedented crisis in living memory that has almost crippled our everyday lives and left the whole country deserted.

iWorld Over The Top Services
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Decoding Viacom18’s SVOD blueprint for Voot Select

Unlike other international markets, the Indian streaming revolution was started by major broadcasters and Viacom18’s Voot has been at the forefront of the OTT boom in the country. While it has already built up a robust 100 million monthly active user base, the platform now starts its journey into...

iWorld Over The Top Services
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BBC Studios inks licensing deal with Colors Infinity for Top Gear

MUMBAI: BBC Studios has announced a licensing deal with Viacom18 Media, which will see the latest series of Top Gear air on the Indian entertainment network’s premium English entertainment channel – Colours Infinity. The deal for the world’s biggest motoring entertainment show, was revealed today...

Television TV Channels GECs
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MTV Insights Studio unveils ‘Mera Bharat Amazeballs’, a study into the mindset and behaviour of India’s youth

MUMBAI: With 600 MN people below the age of 25, no other nation in the world is home to a more staggering young population than India. From the nostalgic Gen-Y to the empowered millennials and the high-on-hashtag Gen-Z, India today comprises of a generation that’s driven by intent, committed to...

Television TV Channels Music and Youth
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2019: A year that was for English GECs

2019 was all about implementation and the impact of new tariff order (NTO). It has been a year of disruption and innovation for the industry. Overall it was a challenging year for niche channels but throughout the year, channels made various efforts to overcome them and retain its consumer base.

Specials Year Enders

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