Ferzad Palia

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C-LAB creates hustle and bustle with MTV India, JBL association

MUMBAI: C-LAB, the influencer marketing company under Dentsu Aegis Network is the catalyst for the recent association between JBL and MTV for its new property called Hustle. With an aim to strengthen the power of collective action and scale up growth as well as visibility, C-LAB banked on its...

MAM Marketing MAM
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MTV aims for 5 bn watch minutes in second half of 2019

Viacom18’s youth channel MTV witnessed 700 million views and 3.67 billion minutes viewership in H1 2019, on TV and VOOT respectively. With that achievement in mind, the channel is expecting 5 billion watch minutes on the channel in H2 CY 2019.

Television TV Channels Music and Youth
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MTV announces exciting content line-up for the quarter

MUMBAI: In a country with diverse audience preferences, MTV has stood the test of time and withheld its position as India’s no.1 youth entertainment brand. Creating platform agnostic youth content, the first half of calendar year 2019 has been rewarding for MTV. Be it with content that struck a...

Television TV Channels Music and Youth
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MTV’s latest election campaign urges you to VOTE. Because You Can

“Voting is not only our right, it is our power.” These words by Loung Ung vehemently evoke strong democratic sentiments.

Specials Elections 2019
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Niche channels bank on differentiated content in new TRAI tariff regime

One worry that broadcasters seem to have from the impending TRAI tariff scheme that will commence from 1 February 2019 is the reception of their niche and differentiated channels. While GECs, sports and news channels don’t have much to worry, the others will have to fight for TV space.

Television TV Channels Specialised and Niche

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