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Media agency Lodestar's Mumbai office, the mood is jubilant

The date: 2 July 2004. At media agency Lodestar's Mumbai office, the mood is jubilant. President Shashi Sinha, vice-president Nandini Dias, and general manager Arpita Menon have just heard that their agency has been awarded the Shaw Wallace account.

MAM Marketing MAM
'The accountability agencies used to hold is going down and that's worrisome' : Anita Nayyar- Starcom Delhi executive director

Starcom Delhi's success percentage can be pegged as almost 50 per cent last year and the agency's executive director Anita Nayyar is upbeat about the year ahead. In a freewheeling conversation with Indiantelevision.com's Hetal Adesara, Nayyar addressed problems that the media industry in India is...

Television TV Channels GECs
'Lakme Fashion House' to launch on Star One

The latest to join the reality TV bandwagon is Star One. Early next year, it will unveil a show, christened Lakme Fashion House, which is, of course, tailored to suit the brand image being propagated by the channel that of catering to the upmarket youth in the age group of 15-34.

Television TV Channels News Broadcasting
"Wholesome, family fare that addresses all sections seems to be in scarcity" : Apurva Purohit Zee TV president

The Subhash Chandra promoted Zee Telefilms could not have been going through a worse phase.

Television TV Channels GECs

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