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“E-commerce contributes to 16% of our overall sales:” Simeran Bhasin

Brought on board to fuel the company’s expansive plans, Wildcraft CMO Simeran Bhasin talks about the changed brand identity of the company, the audience and much more…

MAM Marketing Brands
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Lowe Lintas & Partners bags creative mandate Flipkart

The business was awarded to the company on the back of a multi-agency pitch process that lasted approximately two months.

MAM Media and Advertising Account
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Titan’s Q4-2014 q-o-q Ad expenses down 26 per cent

Titan has entered into a JV agreement with Montblanc for single brand retail trade in India.

MAM Marketing Brands
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Lowe Lintas wins creative mandate for Myntra.com

Myntra.com, India's largest fashion e-tailer has appointed Lowe Lintas as its communications partner. The decision to appoint Lowe Lintas is seen as a significant step towards Myntra's goal of becoming a $1 billion company by 2016. While the brand has been working with creative shops on project...

MAM Media and Advertising Account
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Adversioning advertising gains currency

Geo-targeted ads now account for about 20% ad revenues of TV channels but the potential is seen to be much bigger given India’s diversity

MAM Media and Advertising Ad Campaigns

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