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Airtel Cellular continues as largest TV advertiser in week 46

BENGALURU: Airtel Phone Services (Airtel Cellular) has been the largest advertiser on television for 4 weeks in row, starting from BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016).

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Airtel Cellular had highest TV ad insertions during '16 Diwali

BENGALURU: Diwali week in 2016 was week 44 – between Saturday, 29 October 2016 and Friday 4 November 2016. Airtel Cellular Phone Service (Airtel Cellular) was the top advertiser on television as per Broadcast Audience Research Council (BARC) data of top 10 brands across genre: All India (U+R): 4+...

iWorld Telecom
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eComm players among top 10 television advertisers in BARC week 40

BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to Navratra-Duhserra. This year also, the three big payers – Flipkart, Amazon India and Snapdeal ran television campaigns to grab as much of the online rupees as they...

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BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though Patanjali Ayurved Limited brand Patanjali led in terms of the maximum number of ad insertions, six of Hindustan Unilever...

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