MUMBAI: That Star India is betting big on sports is well-known. How big the bet it is placing is now becoming clear.
MUMBAI: Discovery Turbo is all set to give its viewers the thrill of Grand Prix of 2013 season even before the sporting event begins in India.
Indiantelevision.com‘s interview with EFLI CEO Richard Whelan
Group M is aiming big in India this year. Areas such as branded entertainment on television, sponsorship management for sporting events, developing search capabilities and expanding its India footprints via the Kinetic operations is what's high on the agenda.
MUMBAI: With F1 getting a local flavour courtesy Narain Kartikeyan, ESPN Star Sports (ESS) has worked hard on growing the popularity of the sport to get more and more people to sample the thrill of life at 300 kph. The amount of money that the channel has spent on marketing the sport has increased...
