Experiential Marketing

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Carat Fresh integrated to become psLIVE

In India psLIVE will be focusing on experiential marketing, PR, rural marketing, branded entertainment, sports marketing, creative and consultancy as the key areas of operation in the initial phase.

MAM Media and Advertising Out Of Home
Effie Awards: It's a honey-bunny win for Lowe Lintas

It was Lintas' second Agency of the Year award at the Effies; it stood ahead of Ogilvy & Mather by 30 points.

MAM Media and Advertising AD Agencies
GroupM India adds another feather to its cap with Porter Prize

MUMBAI: GroupM India has won the award for ‘leveraging unique activities’ at the prestigious Porter Prize 2013 event.

MAM Marketing MAM
Gen Y to US marketers: Engage us with experiential marketing

In the US Generation Y is one of the most coveted consumer segments around, and for good reason. These young consumers, who comprise today's tweens, teens and college students, make up nearly a third of the US population, with an estimated $170 billion in spending power.

MAM Marketing MAM
360° Experiential marketing gains flavour

MUMBAI: Vanilla marketing of the good old days seems to be making way for more innovative new-age marketing concepts fuelled by new modes of communication and emerging lifestyles. With the digital medium gathering critical mass, 'Experiential Marketing' in its new avatar is now gaining flavour with...

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