Brands
Everyuth Naturals becomes Gujarat Giants’ skincare partner
MUMBAI: Everyuth Naturals is stepping onto the cricket field, swapping stadium lights for skincare shine. The Zydus Wellness brand has announced a new partnership with the Adani Sportsline-owned Gujarat Giants as the team’s official skincare partner for the upcoming Women’s T20 League season in 2026.
As part of the association, Everyuth’s logo will feature prominently on the lead arm of the Gujarat Giants jersey, ensuring the brand stays in the spotlight with every delivery, drive and celebration.
At its heart, the partnership brings together two forces that speak to women with confidence. Everyuth has long championed everyday self-care and natural beauty, while Gujarat Giants continue to carve out a strong identity in women’s cricket, both on and off the pitch. The collaboration leans into shared values of individuality, self-belief and holistic wellbeing.
For Everyuth, the tie-up is a natural extension of its philosophy, ‘Pure skin, happy har din’, and its focus on helping women feel comfortable and confident in their own skin, every day. For Gujarat Giants, it adds another like-minded brand to a growing roster of partners supporting the rise of women’s sport in India.
Commenting on the association, Zydus Wellness CEO Tarun Arora, said women’s cricket has grown into a powerful cultural platform that inspires ambition and confidence across generations. He noted that the partnership allows Everyuth to connect with a new generation of fearless, self-assured women, while aligning with a franchise that mirrors the brand’s values of authenticity and aspiration.
Adani Sportsline chief business officer Sanjay Adesara, welcomed Everyuth to the Gujarat Giants family, calling the league a platform that goes well beyond sport. He highlighted the brand’s strong connection with women and said the partnership would help create meaningful stories that celebrate confidence and individuality, both on and off the field.
Beyond the jerseys, the collaboration will focus on engaging content, fan-first initiatives and storytelling that reflects the evolving role of women athletes as icons of inspiration and self-expression.
Everyuth Naturals offers a wide range of skincare products made with natural ingredients, spanning scrubs, masks, cleansers and creams, including specialised ranges such as tan removal and anti-pollution. With this partnership, the brand is set to make its mark where passion, performance and personal care come together.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
