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The year saw all the GECs coming up with either new shows, formats or changing tracks of old ones and all this to garner more eyeballs.
Justin Scroggie at The Content Hub discusses the global trends and television formats in the international landscape.
Media planners give thumbs up to the attempt of scaling up the shows’ production quality.
Keeping true to its philosophy, 'Rishta Wahi, Soch Nayi', the number one GEC is now tilting towards the younger generations.
Star Plus hopes to bring another path-breaking show with its new offering which will go on air from 3 November.
