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Sourav Ray joins Euro RSCG as chief strategy officer

MUMBAI: Euro RSCG has appointed Sourav Ray as chief strategy officer. He will report to Euro RSCG CEO Sushant Panda.

MAM Marketing MAM
Euro RSCG bags Rohit Surfactants’s creative biz

MUMBAI: Euro RSCG has won the creative duties of Kanpur-based detergent firm Rohit Surfactants Private Limited (RSPL) that owns the Ghari brand.

MAM Marketing MAM
Glocalization, connectivity, sensuousness - new marketing realities according to Euro RSCG

Marketers looking to create a 'buzz' among global youth should focus on the Bees (the trend spreaders rather than the trendsetters) and get serious about brand messaging and the media.

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