MAM
Ethinos Digital Marketing names Pavan Kumar as chief data officer
NEW DELHI: Ethinos Digital Marketing (Ethinos) has named Pavan Kumar as its chief data officer.
Real-time analytics, digital strategy and consumer applications specialist Kumar brings in his decade-long experience in analytics, ML/AI, automation and customer life cycle management, along with other expertise in tools, techniques, technology, and delivery processes. He is also a machine learning, deep neural networks and transfer learning enthusiast. Most recently, he served as AVP at ‘Teletext India Limited’, where he worked on building automated insights and ML data pipeline Prior to this, he has worked on real-time, omnichannel engagement automation tools with decisive analytical systems as VP –solutions.
He will oversee the data management strategy at Ethinos. Kumar will align various initiatives, enable data analytics and data science capabilities across to support enforcement and policymaking, whilst also ensuring to support data management excellence to internal data, audits, evaluation and processing as a whole.
Ethinos Digital Marketing JMD Brijesh Munyal commented, “Data and analytics is the foundation of everything we do and plays a vital role in our success. We are incredibly excited to bring Pavan on board, he brings with him a wealth of experience and hands-on expertise in implementing data strategies. He and our existing expert team together will enable us to transform the perception of the ground through the convergence of data and technology.”
Kumar commented, “I am delighted to be joining Ethinos at this exciting time for the company and internet economy. I am looking forward to use my expertise in data management, analytics, and ML/AI while also enhancing data security.”
Brands
Adani Airport Holdings and Blinkit launch India’s first in-terminal quick commerce service at Mumbai’s Terminal 2
Passengers at Chhatrapati Shivaji Maharaj International Airport can now order essentials on the Blinkit app and have them delivered within minutes
MUMBAI: Forget the overpriced airport shop. Travellers rushing through departures at Mumbai’s Chhatrapati Shivaji Maharaj International Airport can now order essentials on their phones and have them delivered within minutes, right to their gate.
Adani Airport Holdings Limited, India’s largest private airport operator, has partnered with quick commerce platform Blinkit to launch what the two companies claim is India’s first in-terminal quick commerce service. The service is live at Terminal 2, domestic departures, and allows passengers to order through the Blinkit app for delivery anywhere within the terminal, including boarding gates, lounges, the food court and select partner outlets. Deliveries are handled by trained on-ground personnel, ensuring a seamless experience without disrupting travel timelines.
The product range covers travel accessories, electronics, snacks, books, baby care and personal essentials. Permissible liquids including packaged water, cold beverages and juices are sourced from approved in-terminal inventory, in line with airport security protocols.
An AAHL spokesperson said the initiative was part of a broader push to reimagine digital services at airports. “Bringing app-based convenience into the terminal allows passengers to make better use of their time and raises the overall service standard,” the spokesperson said, describing it as a step towards building “more responsive and passenger-centric airports.”
For Blinkit, the tie-up extends quick commerce into a high-frequency, high-intent environment. For AAHL, it reflects a strategic push to grow non-aeronautical revenue through digitally enabled retail, a increasingly important revenue stream for airport operators worldwide.
You are already late for your flight. At least now you do not have to be thirsty too.
