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Fifa World Cup: ESS' Goal That All Ride It

It was around January that the team at ESPN Software India, led by managing director RC Venkateish, decided to evolve a game plan encompassing marketing, promotion and programming for the biggest spectacle in the world aka the soccer World Cup.

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'We are targeting a 50% growth in 2006-07 on the back of the Fifa World Cup' : Sricharan Iyengar - ESPN Software India Ltd vice president sales and marketing

ESPN Star Sports (ESS), a monopoly in satellite sports broadcasting for years, has found challengers like Ten Sports, Max and Zee Sports with cricket content being fragmented.

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ESS, Zee, Ten Sports pick up telecast rights for 20-20 cricket

ESPN Star Sports (ESS), Zee Sports and Ten Sports will telecast the 20-20 World Cricket Classic event in India. The International series, organised by the Get Fit Foundation (GEFF) and Blakesport, will be held in Bermuda from 23 April to 29 April.

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ESS & Asian Tour extend broadcast agreement

ESPN Star Sports (ESS) and Asian Tour, the official regional sanctioning body for professional tournament golf in Asia, have extended their partnership agreement till 2009.

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2006 football World Cup will generate $6.35 billion in revenues for mobile companies: Study

The 2006 football World Cup in Germany represents an opportunity to promote 3G.

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