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Twitter has edge over Facebook in real-time TV, says report

MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report said Thursday. As per the report, Twitter is still more attractive to advertisers and marketers than Facebook when it comes to real-...

iWorld Social Media
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Scripps' website puts popular TV shows online

MUMBAI: Scripps Networks Interactive, owner of the Food Network and the Travel Channel, can rest easy as advertising spending plateaus on television and explodes on the Web. The Knoxville, Tennessee-based, lifestyle media company announced on 3 October that it was launching ulive.com, a destination...

iWorld Pay-Per-View
Online marketing expected to grow 20% in 2005: eMarketer

The Orlando Forum will be featuring the best practice leaders, case studies and techniques to boost online return on investment (ROI). This forum was announced by Strategic Research Institute and is designed to help big brands use the Internet as a successful marketing, advertising, and customer...

MAM Marketing MAM
US youngsters hooked on to Net, TV say researchers

Most teenagers and young adults in the US prefer surfing the Internet or watching television over reading for recreation, the US-based Centre for Media Research quoted from an eMarketer report recently.

Television TV Channels Factual

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