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Byju's appoints Vineet Singh as VP, brand & creative strategy

Mumbai: Edtech company Byju's on Tuesday announced the appointment of Vineet Singh as vice president, brand & creative strategy. In his new role, Singh will be responsible to build and enhance the brand’s value proposition across offline and online mediums to cater to a diverse array of...

MAM Media and Advertising People
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upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

Mumbai: Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India. In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms. He will also work towards streamlining and automation of the entire...

MAM Media and Advertising People
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upGrad highlights importance of online degrees in new ad film

MUMBAI: Edtech platform upGrad has launched a new ad film addressing the disenchantment experienced by the youth across the country due to the shutting down of institutes in the wake of the Covid-19 pandemic, as they stare at an uncertain job market and future unemployment.   Taking ahead its ‘Sirf...

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