MAM
Edit II names Vihaan Kohli head of content
MUMBAI: Edit II, the production house behind some of Indian television’s most enduring comedies, is turning the page to its next chapter. Vihaan Kohli has been appointed head of content, marking a generational shift as the company looks beyond its television stronghold to a broader entertainment future.
Co-founded by Sanjay Kohli and Binaiferr Kohli, Edit II has spent over a decade mastering the art of mass entertainment with shows such as FIR, Bhabiji Ghar Par Hain and Happu Ki Ultan Paltan. The latter two continue to pull in loyal audiences, proving that familiarity, when done right, never gets old.
Sanjay Kohli is widely credited for his sharp instinct for audience tastes and sustainable formats, while Binaiferr Kohli’s hands-on creative leadership has helped turn everyday characters into household names. Together, they have built a studio known for consistency, scale and cultural recall.
Now, as viewing habits shift and storytelling expands across platforms, Edit II is widening its canvas. Vihaan Kohli’s appointment reflects this ambition. In addition to leading content, he will also serve as co-producer on the upcoming Bhabiji Ghar Par Hain film, signalling the company’s growing interest in films, OTT platforms and newer storytelling formats.
In his new role, Kohli is expected to bring fresh creative momentum while staying rooted in the discipline television has taught the company. “Television has been our biggest classroom,” he says. “It taught us scale, rigour and how to truly understand audiences. The aim now is to build on that foundation and take Edit II into OTT and films, without losing the values and vision Sanjay sir and Binaiferr ma’am have created.”
With a strong library of proven IPs and a younger creative leader at the helm of content, Edit II is positioning itself as a studio that blends experience with reinvention. The laughs may be familiar, but the roadmap ahead is clearly pointing somewhere new.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
