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Regional becoming the focus for festive advertising

The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season.

Television TV Channels Regional
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Guest Column: The changing landscape of 'Festive Marketing'

Festive season is a time when marketing spends by brands shoot through the roof – and for good reason. This is the time when most high-ticket purchases are made, or if not, influenced. Because of these, most products have huge discounts going on their platforms or brands.

MAM Marketing MAM
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Unlimited from Arvind lifestyle brands launches campaign ahead of festive season

MUMBAI: Capitalising on the onset of the festive season, Unlimited, the family fashion store from Arvind Lifestyle Brands, has launched its new campaign – Fashion is Unlimited – through its first ever television commercial. The central thought of the campaign is that fashion is different for...

MAM Marketing MAM
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Judwaa 2 hopes to entertain

*Judwaa 2 came after a long gap that was filled by mediocre and non-entertaining films. There were no films in the last few months which could draw out the families from home to watch a film. Two weeks before Diwali was not the right time to release a film but, to counter that, there was also a...

Movies Hindi
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MTV Brand Studio to create music festival for Amazon India

Amazon.in in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association...

Television TV Channels Music and Youth

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