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ALTBalaji partners with Telenet to expand footprint to Nepal

Mumbai: In a bid to expand its reach beyond India, ALTBalaji has entered into a partnership with Telenet Pvt Ltd for promotion and distribution services in Nepal. The partnership aims to unlock a new demographic for the OTT player in the neighbouring country. 

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How short video apps took media brands to masses in 2021

“It came, it saw, it conquered...” the statement perfectly describes the meteoric rise of ByteDance-owned short video app TikTok in India. Such was the momentum created by it that by December 2020 – that just six months after TikTok was banned - the market was flooded by its Indian counterparts...

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ALTBalaji ropes in 11 brand partners for its show 'Girgit'

Mumbai: ALTBalaji has roped in 11 brands for its latest thriller series "Girgit."  The list of brands includes Josh (short video partner), Viral Pitch (influencer marketing partner), Invisible Gastronomy Bar (hospitality partner), The Nonsense Store (official gaming partner), Sasha Eyewear (...

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ALTBalaji promotes 'Cartel' via interactive quiz

Mumbai: OTT platform ALTBalaji has tied up with Amazon Alexa for an interactive quiz to promote its new action-drama show "Cartel".  The interactive quiz is designed for an immersive audience experience and players stand a chance to win ALTBalaji's subscription along with a gift hamper and a...

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ALTBalaji ropes in 13 brands for new web series 'Cartel'

OTT platform ALTBalaji has brought on board as many as 13 youth-centric brands for its mega-starrer release "Cartel". The association draws upon the synergies between the show’s and the brands’ young TG.

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