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Through its latest marketing innovation, ALTBalaji launches off by taking the interactive ooh route for mom: mission on mars

MUMBAI: ALTBalaji, India's leading home-grown OTT platform, in their latest bid to capture the imagination and attention of the viewers has launched a campaign unlike any other by adopting an innovative OOH (out-of-home advertising) hoarding to promote its recent original M-O-M: Mission on Mars....

iWorld Over The Top Services
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Divya Dixit on ALTBalaji’s strategy, OTT consolidation & importance of language

What do Raj Nayak and Divya Dixit have in common? Both the media veterans are convinced that India’s burgeoning over-the-top (OTT) ecosystem is set for consolidation in the near future.

iWorld Over The Top Services
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White Rivers Media powers launch campaign for 'Kehne Ko Humsafar Hain' S2

White Rivers Media helped ALT Balaji, the OTT platform from Balaji Telefilms Ltd, in successfully launching the second season of one of its marquee series Kehne Ko Humsafar Hain by creating a three-week long digital campaign ‘Will the heart ever be happy with what it has’, for its promotions.

MAM Marketing MAM
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ALTBalaji introduces ‘Tyohar Entertainment Ka’ offer for festive season

OTT platform ALTBalaji has undergone a diligent expansion over the course of the year.

iWorld Over The Top Services
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ALTBalaji appoints Divya Dixit as Senior Vice President, Head of Marketing

Balaji Telefilms has recently been integrating great leadership talent from across the board to spearhead the business and become a powerhouse.

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