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Star & Disney India unveil ad solutions suite Sirius

Star & Disney India have launched Sirius, a powerful end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. Built on standard measurement paradigms while bringing in proprietary technology capabilities through multiple associations.

Television TV Channels Viewership
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Disney Channel's 'Imagine That' opens to a successful launch week

Imagine That, the brand new property of Disney Channel, launched on 6 September at 9.30 am. The show focuses on tapping into the kid’s natural desire to explore and create through DIY.

Television TV Channels Viewership
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Can you Imagine That on Disney Channel India?

Kids in India have been cooped in their homes all day due to the restrictions put in place on account of the pandemic. As per BARC data, they have been watching a lot of Disney Channel India as it has seen a viewership surge of 40 per cent.

Television TV Channels Kids
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Regulation has become totally opaque: Uday Shankar

One of the major issues which have been daunting the media and entertainment industry, especially the broadcast sector, is the regulatory burden. Although senior officials from the government have argued that there is no such burden, many stakeholders have expressed concern against the same from...

Television TV Channels GECs
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Aim to get hundreds of millions of subscribers for Disney+ Hotstar: Uday Shankar

Disney+ Hotstar is not going to limit itself to sports and classic Disney+ library in India. While last year Hotstar went into original content, after its rebranding to Disney+ Hotstar, it is chasing a large audience also with direct-to-digital premiers of bollywood movies.

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