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Star & Disney India have launched Sirius, a powerful end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. Built on standard measurement paradigms while bringing in proprietary technology capabilities through multiple associations.
Imagine That, the brand new property of Disney Channel, launched on 6 September at 9.30 am. The show focuses on tapping into the kid’s natural desire to explore and create through DIY.
Kids in India have been cooped in their homes all day due to the restrictions put in place on account of the pandemic. As per BARC data, they have been watching a lot of Disney Channel India as it has seen a viewership surge of 40 per cent.
One of the major issues which have been daunting the media and entertainment industry, especially the broadcast sector, is the regulatory burden. Although senior officials from the government have argued that there is no such burden, many stakeholders have expressed concern against the same from...
Disney+ Hotstar is not going to limit itself to sports and classic Disney+ library in India. While last year Hotstar went into original content, after its rebranding to Disney+ Hotstar, it is chasing a large audience also with direct-to-digital premiers of bollywood movies.
