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"Viewers are no more mere viewers they are our consumers": Rohit Bhandari

MUMBAI: A pioneer of innovation which has revolutionized world television with shows like Game of Thrones, Last Week Tonight with John Oliver, Entourage and many more, HBO (Home Box Office) competes with Hollywood through their diverse range of content on board. The network recently partnered with...

Television TV Channels English Entertainment
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Key issues relating to broadcasting sector ignored in budget, says IBF

NEW DELHI: The Indian Broadcasting Foundation today expressed regret that the Union Budget 2016-17 had failed to look into key issues such as 'carry forward of losses, in case of amalgamation or merger for service industry under the industrial undertaking under Section 72 A of the Income Tax Act...

Television TV Channels GECs
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'Digitization helped us become Maharashtra's No. 1 channel in reach:' Bavesh Janavlekar

MUMBAI: Even as the third phase of Dgiital Addressable System (DAS) is witnessing implementation issues across some states, the completion of Phase I and II has changed the broadcasting landscape to a large extent. One of the first genres to feel the benefits of digitization are the regional...

Television TV Channels Regional
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"Think mobile as ad dollars are heading there": CVL Srinivas

MUMBAI: Several market forecasts that we have seen in the past couple of months project digital advertising and marketing growing by leaps and bounds this year. The historical galloping growth rates have led marketers and planners to consider the possibility that the medium will overtake television...

MAM Media and Advertising Digital Agencies
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DTH players capitalize on DAS phase III areas with aggressive campaigns

MUMBAI/NEW DELHI: DTH players like Videocon d2h, DishTV et al have been shouting from rooftops about being DAS Phase III ready for a few months now. And since the DTH sector stands to benefit the most with the cable TV digitisation drive in India, most players have rolled out aggressive advertising...

DTH DTH Operator

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