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E-commerce may become a major growth driver for FMCG in 2021

NEW DELHI: If there is one business which has distinctly gained during the unprecedented Covid2019 pandemic, it is e-commerce. And this gain has occurred across product categories and sectors. Building on this advantage, there would be only more traction for e-commerce in the coming year. What will...

MAM Marketing MAM
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Zee TV's Aparna Bhosle on changing the content game in television

MUMBAI: Traditional television broadcast has long been a staple of entertainment. But as the fast-growing internet and over-the-top (OTT) video platforms make inroads into the consumer market, more and more people are beginning to cut the cord and move to a digital viewing experience. The rules of...

Television Production House Fiction
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Google pledges Rs 75,000 cr for Indian digital economy

NEW DELHI: Google has announced that it will invest around Rs 75,000 crore ($10 billion) in India over the next five to seven years. The announcement was made by Google and Alphabet CEO Sundar Pichai.

iWorld Social Media
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Datacultr introduces collection Digitisation for Consumer lending companies

MUMBAI: Datacultr, a PaaS for consumer lending companies introduces Collection Digitization, which will help in reducing the overall cost of collections. Through an innovative over-the-air communication framework, it improves outreach of a lender to a borrower to nearly 100% and hence, increases...

MAM Marketing MAM
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Guest Column: The way forward for DPOs, broadcasters in the new TRAI tariff regime

During the early 2000s, cable television began to spread rapidly across India and the cable distribution business rapidly shifted from the early muddled phase towards a more corporate structure which put emphasis on the rationalisation of business practices, billing system transparency and...

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