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Publicis beats Omnicom in race for LBi

MUMBAI: Paris-based global media communications network, the Publicis Groupe and independent digital communications agency LBi International have reached an agreement where the former will acquire LBi for €416m (?333m).

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Digitas taps ESPN Star Sports marketing head as COO

MUMBAI: Digitas, Publicis‘ digital marketing agency, has appointed Nirmal Dayani as its chief operating officer in India.

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