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Tonic Worldwide bags integrated digital mandate for Pure Nutrition

MUMBAI: After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency has bagged the integrated digital mandate for Pure Nutrition. As part of the mandate, Tonic Worldwide will manage the social media, paid media, website development, and SEO for Pure Nutrition. A global...

MAM Media and Advertising Account
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Guest column: Post pandemic, advertising shifts focus to brand building

NEW DELHI: Do you remember TV commercials that featured fans at crowded football games, or that focused around cities choked with people, or with celebrities doing every possible thing to woo their audience? You may call them the "before coronavirus" commercials/ads that no longer work in today’s...

MAM Marketing MAM
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Digital-first & internet- based brands and the magnetic appeal of IPL 2020

NEW DELHI: Apart from the brands and services available in shop shelves and in brick and mortar stores, a slew of players in the digital ecosystem has also boarded the IPL train and ridden on the track of success. The telecast of the league has played a vital role in building mass awareness and...

MAM Marketing MAM
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Pay-TV in vital stage; service providers must innovate: Study

Pay-TV has entered a period of significant change. Competition is set to increase dramatically, and, in order to grow, service providers will have to innovate strongly.

Cable TV Multi System Operators

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