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Face of M&E industry in the next 5 years

Overall advertising spend took a hit in 2020 due to the unprecedented Covid2019 crisis. With hints of recovery, experts are upbeat about adex growth this year as well as in the long term.

Specials Forecast
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Ad fraud: The aftermath of digital advertising

NEW DELHI: In the past four months due to the Covid2019 crisis, customers have been compelled to embrace technology in their daily lives whether it's ordering grocery, food, rapid adoption of OTT, VoD, or games. Hence, leading to an influx in the digital economy. As the adoption of digitisation...

MAM Marketing Brands
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The Minimalist to go global; invest in in-house video production capacity

MUMBAI: Started a little more than four years ago as a Facebook page, The Minimalist today is one of the most sought-after digital agencies within the country working with brands like Google, Coca Cola, Saint Gobain, HDFC, Kotak Mahindra, etc., and now the founders are planning to embark on a...

MAM Digital
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Brands to rebalance media spends between online and offline: Kantar

MUMBAI: Many online-first and disruptor brands will be investing in offline modes of advertising, as they seek to “redress the balance between short-term performance marketing and long-term brand building,” reveals the latest Media Predictions 2020 report, released by Kantar. Not just this,...

MAM Marketing MAM
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Digital agency execs approve stricter social media control for upcoming general election

Digital media has taken the world by storm. The last elections of the two biggest democracies of the world – India and the US – showed the power of efficient digital campaigns in political battles. However, as easy as it is to use social media platforms for campaigning, it is equally capable of...

MAM Media and Advertising Digital Agencies