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DigiChefs bags SEO & performance marketing mandate for Sila
Mumbai: DigiChefs, the independent creative agency based has bagged the SEO and performance marketing duties for Sila, a real estate platform providing real estate development, project management, advisory, and facilities management services across India.
As part of the mandate, DigiChefs’ key goal is to generate and build an organic traffic channel for Sila’s three business verticals using effective performance marketing tools and techniques. “The emphasis is on analysing and devising a robust plan of action for the brand for increasing the visibility of the brand among the audience with targeted ads,” said the agency in a statement.
The agency will help the brand in building a strong SEO strategy by improving the keyword results, optimising the website for organic search, and increasing the search ranking for Sila, it added.
“With SEO and performance marketing being our forte, we look forward to enhancing Sila’s digital journey with our tailor-made SEO practices and ensure using best of the marketing tools to drive further business for the brand,” said DigiChefs co-founder Deep Mehta. “With consistent ad optimization, we aim to attain quality leads and conversions as a result. We look forward to leveraging our expertise and generating organic traffic that will help in the long-term growth of the brand.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
