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What agencies find lacking in a brand’s communication brief

Some may say that advertising is dead while some may refute the claim. However, what definitely is not dead is the agency-client relationship, which is built of sour-and-sweet tractions and successes. Anyone would agree that there have been as many unsuccessful campaigns as there have been...

MAM Marketing MAM
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Honda launches ‘A Quiet Revolution’ campaign Premium Activa 125 BS-VI

MUMBAI: Honda Motorcycle and Scooter India Pvt Ltd has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ for its paradigm shifter Activa 125 BS VI – Honda’s first two-wheeler into the BS VI era. ‘A Quiet Revolution’ encapsulates the wizardry behind Honda’s BS-VI era two-wheeler...

MAM Media and Advertising Ad Campaigns
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Dentsu One’s latest campaign for Canon Cameras inspires young people ‘To Do Great’

MUMBAI: There are a greater number of ardent photography aspirants than ever before thanks to the ecosystem (social media and smartphones) that’s fueling the love for photography. Appealing to such audiences who have the photography bug, so to speak, to take their first step towards the journey of...

MAM Media and Advertising Ad Campaigns
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Honda Cars India, Dentsu One launch ad campaign for 2nd generation Amaze

MUMBAI: Honda Cars India Ltd (HCIL), leading manufacturer of premium cars in India, unveiled its brand new ad campaign #IMadeItBig for the 2nd Generation #HondaAmaze striking an emotional chord with customers. This campaign emphasises Honda Amaze as ‘The Choice’ of aspiring young customers, drawing...

MAM Media and Advertising Ad Campaigns
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Honda Cars India launches new ad campaign for 2nd gen Honda Amaze

MUMBAI: Honda Cars India Ltd (HCIL), leading manufacturer of premium cars in India, unveiled its brand-new ad campaign #IMadeItBig for the 2nd Generation #HondaAmaze, striking an emotional chord with customers. This campaign emphasises Honda Amaze as ‘The Choice’ of aspiring young customers,...

MAM Media and Advertising Ad Campaigns

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