MUMBAI: The size of the television broadcast industry in southern India is expected to grow to Rs 225.4 billion by 2016 even as programming mix shifts to shorter contemporary fiction shows to attract younger population and greater focus on different genres of non-fiction shows.

The overall television industry size in South India ? comprising Tamil Nadu, Karnataka, Andhra Pradesh and Kerala -- is expected to grow at a compounded annual growth rate (CAGR) of 17 per cent till 2016 from its current estimated size of Rs 122.2 billion, according to a report by consulting firm Deloittee on South India Media and Entertainment Industry.

It said the television industry in southern India is on the cusp of a new age as it leverages every dimension of its vibrant eco-system to create value for all its stakeholders.

Subscription revenue forms a major chunk of income for television broadcasters in south India. The subscription income at Rs 81.4 billion now constitutes about 67 per cent of the total revenues, while advertising at Rs 36.1 billion accounts for 29 per cent. The subscription income is expected to grow to Rs 151.7 billion and advertising revenue to Rs 65.4 billion by 2016.

While content revenue with four per cent share in total revenues is expected to grow from Rs 4.7 billion currently to Rs 8.3 billion.

In South India, Tamil Nadu and Andhra Pradesh have the highest share of TV subscription revenues at Rs 29.4 billion and Rs 26.6 billion respectively. While in Karnataka TV subscription revenue stood at Rs 16.4 billion, it was Rs 9 billion in Kerala.

By 2016, Tamil Nadu‘s subscription market is estimated to reach Rs 54 billion, while that of Andhra Pradesh to Rs 50.6 billion. Karnataka and Kerala are projected to reach Rs 31.2 billion and Rs 15.9 billion respectively.

The entry of state-run Arasu Cable in the distribution space has resulted in a significant change in the dynamics of the Tamil Nadu TV distribution scene, the report noted. With cable services being offered at Rs 70 per month by Arasu Cable, the subscription revenues in the state has witnessed lower growths as compared to other southern states.

"Going forward, as platforms, products and price points stabilise, Tamil nadu is expected to reach growth levels at par with other regioanl markets," the report stated.

Tamil Nadu currently dominates the Rs 36.1 billion television ad revenue market with a 38 per cent share followed by Andhra Pradesh at 26 per cent. Karnataka and Kerala have an identical market share of 18 per cent share each. The break-up of TV ad market is: Tamil Nadu (Rs 13.6 billion), Andhra Pradesh (Rs 9.3 billion), Karnataka (Rs 6.5 billion), and Kerala (Rs 6.7 billion).

The TV ad market in Tamil Nadu is expected to reach Rs 23.5 billion by 2016, while in Andhra Pradesh it is projected to reach Rs 18.3 billion. Karnataka and Kerala are projected to reach Rs 11.8 billion each.

The content revenue in Tamil Nadu is projected to reach Rs 3 billion from Rs 1.7 billion, Andhra Pradesh to Rs 2.3 billion from Rs 1.2 billion, Karnataka and Kerala to Rs 1.5 billion each from Rs 900 million currently.

According to Deloitte, non-fiction shows are steadily gaining prominence among viewers with genres like game shows, business, fitness, cookery, events and devotional programmes gradually carving their own niches.

The content is transcending from long-drawn soaps to shorter contemporary fiction shows that can attract younger audiences.

Non-fiction shows are also gaining traction with local broadcasters trying different formats to capture wide-range of age groups through these shows, the report added. The broadcasters in the south are also looking to invest in new content rather than just acquiring new movies, which has become an expensive proposition.

The report said local broadcasters are tying up with content providers to launch local versions of internationally hit formats. Sun TV signed up with Endemol for Deal ya no deal and Star TV inked a deal with Big Synergy to produce Kaun Banega Crorepati in three languages.

The report also pointed out that successful shows in the south are remade in Hindi language, a trend that is only going to grow stronger in coming days. The remake trend, according to Deloitte, allows broadcasters from south to cut costs and at the same time achieve greater scale and economy.

Kids genre an emerging market in South

The Deloitte report says the kid‘s genre in south is poised to grow with the entry of new players. Early entrants to the genre like Sun TV, which has four kids channels in its bouquet, have reaped benefits having captured majority of the viewers in this segment.

The main player in the industry is Sun TV with four channels - Chutti TV, Kushi TV, Chintu TV, and Kochu TV in Tamil, Telugu, Kannada and Malayalam respectively. Other kids? networks like Disney, Cartoon Network, and Nick are new entrants to the market with the launch of local feed.

Having a potent content supply pipeline from domestic as well as international players will help the genre grow in south.

News broadcasters

The news genre in the south is witnessing a new breed of channels which are also climbing up the viewership ladder due to their unique content offering. Channels like Puthiya Thalaimurai in Tamil, V6 News in Telugu and Public TV in Kannada are among the news channels launched recently.

The report noted that news channels with political leanings are also flourishing across the southern states. These broadcasters are expanding into entertainment genre and print media after tasting success, the report stated.

MUMBAI: Ananda Bazar Patrika‘s presence in the television entertainment space will end on 7 November as Sananda TV shuts down 15 months after launch.

The Kolkata-based media group, which had launched the Bengali general entertainment channel on 25 July last year, could not make an impact in a market dominated by Star Jalsha, Zee Bangla and ETV Bangla.

"Bengal is a tough market to operate in. Even though a lot of channels have launched, the market continues to be dominated by these three players. It‘s a unique market as it is only the city of Kolkata which contributes bulk of the viewers and ad revenue. The creative talent in Kolkata unlike a city like Mumbai is also limited," said the business head of a rival network on condition of anonymity.

"This is to inform all the MSOs, Distributors, and the General public at large that the ‘Sananda TV‘ channel shall no longer be available through any medium whatsoever with effect from 07/11/2012. We state with deep regrets that we are being constrained to terminate the broadcasting of the channel due to various business exigencies," a notice from Goldvision Entertainment read.

Leading direct-to-home operator Tata Sky also issued a notice saying the same. "Please note ‘Sananda TV‘ will cease to be on our DTH platform from 7 November 2012 as the channel is being shut down by its broadcaster. Please note that the intimation has only been provided by the channel provider to Tata Sky on 18 October 2012."

When contacted, Sananda TV CEO Madhumita Chattopadhyay refused to talk about the development, "At this point, we would not like to make any comment," Chattopadhyay said.

Sananda TV drew its name from ABP‘s women magazine Sananda and was targeted towards modern-day women. ABP had hoped to draw synergy from its women magazine for the GEC channel.

On 19 September, a Kolkata-based company NVD Solar had announced in its website that it was acquiring the channel from ABP Group. However what happened post the announcement is still a mystery. The company, which is engaged in the manufacture of renewable energy products, had even announced that the channel would be renamed NVD Sananda TV.

Queried about the NVD Solar deal, Chattopadhyay clarified that no sale took place and the channel is still with ABP.

Sananda TV had launched several fiction shows including big ticket ones like Naayika produced by Raj Chakraborty and Jabab Kinte Chai, the quiz show produced by Big Synergy. The quiz show was inspired by the British game show Sell Me the Answer.

However, it failed to get ratings and ABP decided it couldn‘t provide long-term financial support. The decision also comes at a time when ABP has to pay for buying out Star India‘s 26 per cent stake in Media Content and Communications Services (MCCS) that runs a slew of regional-language news channels.

ABP also has to protect its turf in the flagship print business. The Times of India Group has launched a Bengali newspaper, forcing ABP to come out with a tabloid named Ebela. The tabloid is priced at Rs 2.

Sananda TV is the second high-profile Bengali GEC to shut down after Mahuaa Bangla.

According to Deloitte, GECs dominate the West Bengal TV market with Bengali and Hindi GECs commanding a viewership share of almost 50 per cent. A typical GEC requires as much as six hours of fresh software every day with films being one of the key content sources that fill this need.

MUMBAI: The media and entertainment industry in southern India is expected to grow at a compounded annual growth rate of 14 per cent over the next four years to reach a size of Rs 360 billion by 2016 owing to an evolving ecosystem and demand, according to a report released by Deloitte Touche Tohmatsu India.

The size of the South Indian media & entertainment industry is currently pegged at Rs 211.9 billion.

Television constitutes the largest component of the South Indian media and entertainment industry. Its size currently is pegged at Rs 122.2 billion accounting for a 58 per cent share of the market.

As per Deloitte estimates, television is expected to reach a size of Rs 225.4 billion by 2016, growing at a CAGR of 17 per cent.

The nascent radio market is expected to grow the fastest at a CAGR of 22 per cent. Radio will continue to be at the bottom of the ladder with a market of Rs 8.05 billion by 2016. The radio market is currently pegged at Rs 3.65 billion, which is a 2 per cent share of the overall market.

Behind television, print media is poised to be the second largest contributor to the South Indian media and entertainment industry with a market of Rs 91 billion thereby growing at a CAGR of 10 per cent. The print market currently stands at Rs 62.65 billion and has the second largest share of 29 per cent.

Buoyed by an ardent film following, the film market in south India stands at Rs 23.4 billion and is expected to grow at a CAGR of 11 per cent to reach a size of Rs 35.5 billion. Films have an 11 per cent share of the South Indian media and entertainment market.

Within the South market, Tamil Nadu is the biggest market at Rs 76.2 billion followed by Andhra Pradesh at Rs 64.8 billion. Karnataka and Kerala are estimated to be in the region of Rs 39.85 billion and Rs 31.05 billion, respectively.

According to the Deloitte report, Andhra Pradesh?s media and entertainment market is projected to grow at a rate of 14 per cent to become a Rs 112 billion market. Tamil Nadu and Karnataka are projected to grow at a rate of 14 per cent to reach a market size of Rs 129.95 billion and Rs 67.15 billion respectively.

Mumbai: CNBC-TV18 is launching a new series titled ?What Women Really Want? on 11 August.

The show will air every Saturday at 8 pm.

?What Women Really Want? is a show that looks at how women today are negotiating the interplay between power, money and balance.

As the name suggests, the series aims to open a dialogue between successful women CEOs and mid-career professionals struggling with workplace dynamics. CNBC-TV18 executive editor Shereen Bhan talks to women achievers from all walks of life like NSE joint MD Chitra Ramakrishna, Crisil MD and CEO Rupa Kudva and ISRO?s Tessy Thomas.

The show will present what corporations like P&G, PepsiCo, Intel, HCL, Deloitte are doing to create equal opportunity platforms and what the latest academic research from Harvard Business Review, McKinsey and Catalyst reveals about what women can do to move up the corporate ladder.

Bhan said, "Over the past two decades, there has been a 360 degree change in the attitude of Indian women. We are seeing more women in leadership positions, and taking on various roles that were earlier ?suitable only to men.? While there has been a definite change in the dynamics of the corporate world, the issues and concerns faced by women still remain prominent. ?What Women Really Want? is our way of being perceptive about these issues and finding a resolution. We have interacted with many women corporate super achievers in our show and it was quite an insightful experience - both intimidating and inspiring."

MUMBAI: For the fourth successive year, the top six places in Football Money League from Deloitte has remained unchanged with Real Madrid, Barcelona, Manchester United, Bayern Munich, Arsenal and Chelsea retaining their rankings.

Real Madrid is now just one year short of equalling Manchester United?s dominance in the top position during the first eight years of the Money League. They are being chased hard by rivals Barcelona, whose 13 per cent growth in 2010/11 meant revenue surpassed ?450m for the first time. Manchester United?s failure to qualify for the knockout stages of the Champions League in 2011/12 will likely result in the gulf between the club and its Spanish opponents stretching to over ?100m.

The combined revenues of the world?s 20 highest earning football clubs have defied European economic woes by growing 3 per cent on the previous year, the business advisory firm said.

They have achieved double the rate of growth of the economies of the countries represented in the Money League, which grew on average by just 1.7 per cent during the course of 2010 and by 1.3 per cent in 2011.

The 20 clubs generated ?4.4 billion in revenue during the 2010/11 season and now represent over a quarter of the total revenues of the European football market. Nine of the top 20 clubs recorded double-digit growth in the year.

Dan Jones, Partner in the Sports Business Group at Deloitte, commented: ?Continued growth of the top 20 clubs during 2010/11 emphasises the strength of football?s top clubs, especially in these tough economic times. Whilst revenue growth has slowed from 8% in 2009/10 to 3% in 2010/11, their large and loyal supporter bases, ability to drive strong broadcast audiences and continuing attraction to corporate partners has made them relatively resilient to the economic downturn.?

Jones commented: ?Barca?s shirt deal with the Qatar Foundation, will further boost the club?s revenue in 2011/12. Nonetheless, Real Madrid will be confident it can remain at the top of the Money League next year. The two clubs? on-pitch performance, particularly in this season?s Champions League, will have a big influence on the final outcome.?

Once again, the Money League top 20 comprises clubs from the ?big five? European leagues, six of which come from the English Premier League. A further five Premier League clubs were just outside the top 20 for revenues in the 2010/11 season (Aston Villa, Newcastle United, Everton, West Ham United and Sunderland).

The Deloitte Football Money League - 2010/11 revenue

After its first season without Champions League football since 2003/04, Liverpool slipped another place down the Money League, dropping to ninth position. Despite reporting strong growth from its commercial revenues, and a new six-year kit deal with Warrior Sports from 2012/13, Liverpool needs a return to European football to help secure its top 10 position in the Money League. This is under threat from English Premier League rivals Tottenham Hotspur (11th) and Manchester City (12th), among others.

Alan Switzer, a director in the Sports Business Group at Deloitte, said: ?Spurs? recently received planning consent for a new stadium development, coupled with a continuation of their recent on-pitch form, could secure a Money League top 10 position for the club on a frequent basis. A glance across North London to Arsenal leaves little doubt of the scale and impact of the increased matchday revenue opportunities that arise from a modern stadium development.?

Tottenham?s debut in the Champions League, where it reached the quarter-final stages, gave the club a chance to gain 10th spot in this year?s Money League. However, it was leapfrogged by Schalke 04 ? this year?s biggest climbers ? which jumped six places, pushing Italian giants Juventus out of the top 10 in the process. Schalke?s dramatic rise up the Money League came as a result of a Champions League campaign that saw the club reach the semi-finals of the competition. However, a disappointing 14th place finish in the 2010/11 Bundesliga season and failure to qualify for Champions League football in 2011/12 will likely see a drop back down next year.

Despite impressive revenue growth, Manchester City slipped one place in the Money League.

Switzer explained: ?The club?s heavy squad investment secured Champions League football for 2011/12. When combined with the ground breaking 10-year partnership with Etihad, this will provide substantial growth across all three revenue sources and will see City break into the top 10 in the Money League next year.?

Commenting on the impact of UEFA?s financial fair play break-even requirement, Paul Rawnsley, a Director in the Sports Business Group at Deloitte, commented: ?The focus on football?s future financial sustainability is more prevalent in Europe than at any time in the past 20 years. We remain keen to see that translated into a better balance between revenue and expenditure. UEFA?s break-even requirement, to be assessed for the first time in 2013, is helpful in driving this improvement. It is encouraging more owners to consider the longer term development of their clubs, in terms of generating revenues, investing in facilities and youth development, and controlling their expenditures.?

The three clubs that have dropped out of the Money League for 2010/11 (compared to the top 20 clubs based on 2009/10 revenue) are Atl?tico de Madrid, VfB Stuttgart and Aston Villa.