Brands
Deepti Sampat appointed as vice president – marketing & digital at IndiGo
GURUGRAM: IndiGo has drafted in Deepti Sampat as vice president – marketing and digital, bolstering its top team as India’s largest airline accelerates growth and sharpens its digital edge.
In her new role, Sampat will lead brand strategy, digital marketing and customer engagement, with a mandate to drive scale, consistency and innovation across every customer touchpoint. The appointment signals IndiGo’s intent to future-proof its brand as competition intensifies and expectations rise.
Sampat joins from Air India Limited, where she served as vice president – marketing and steered Brand Air India and B2C marketing in the aftermath of the Vistara–Air India merger. Before that, she spent more than five years at Vistara – Tata SIA Airlines Ltd., leading marketing through a period marked by high-profile, award-winning campaigns and plaudits for customer experience.
With close to three decades of experience spanning aviation, travel, hospitality and digital-first brands, Sampat brings both institutional memory and a modern marketing playbook. For IndiGo, the message is clear: as the airline scales up, its brand ambitions are taking off just as fast.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
