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Datadog names Namit D’Cruz regional vice-president for India and SAARC
Bengaluru: Datadog is sharpening its focus on India and South Asia. The cloud monitoring and security firm has promoted Namit D’Cruz as regional vice-president for enterprise across India and SAARC, betting on rising enterprise demand for observability, security and AI-led operations.
Based in Bengaluru, D’Cruz will expand his remit from southern India to the wider region, taking charge of Datadog’s enterprise strategy as companies scale cloud-native and AI-driven systems. His role spans customer growth, regional go-to-market execution and the build-out of Datadog’s India teams across sales, alliances, in-region support, marketing and SDR operations.
The move reflects India’s growing weight in Datadog’s global growth story. Enterprises across the region are moving rapidly from AI pilots to production deployments, pushing visibility, governance and system reliability higher up boardroom agendas.
D’Cruz said organisations were entering a phase where AI adoption demanded deeper operational discipline. Datadog’s platform, he said, offered end-to-end observability across AI-driven stacks, from infrastructure and GPUs to models and agents, while helping enterprises manage cost, risk and responsible AI use.
Rob Thorne, vp for APJ at Datadog, said India had become a critical market for the company, driven by strong uptake of cloud, security and AI-led operations. D’Cruz’s leadership, he said, would be central to scaling regional teams, deepening enterprise relationships and accelerating growth across India and SAARC.
D’Cruz brings more than two decades of experience in large-scale digital and cloud transformation. During his tenure at Datadog, he has helped expand the company’s enterprise footprint in India, supporting some of the country’s largest organisations as they modernised infrastructure and sought real-time visibility across increasingly complex environments.
Before joining Datadog, he held senior leadership roles at Microsoft, where he played a key role in shaping the company’s digital-native business in India and supporting high-growth firms as they scaled on cloud platforms.
As enterprises across South Asia double down on AI, security and scale, Datadog’s message is clear. The region is no longer a growth experiment. It is a frontline market, and the company is gearing up accordingly.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
