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MUMBAI: Essence, a global data and measurement-driven media agency which is part of GroupM on Thursday announced the appointment of Sonali Malaviya as the agency’s managing director for India.
Mumbai: Mediabrands on Monday announced the launch of Mediabrands Content Studio (MBCS) to focus on creating content strategies for its clients in India. MBCS is a data-driven content practice which is built on the intelligence and insight that media provides, about which content can connects...
MUMBAI: With all the hullabaloo around the news TV space and allegations of rigging flying thick and fast, the viewership monitor BARC has decided to take a breather as far publishing of weekly ratings of the purveyors of news is concerned. This temporay cessation could impact the overall...
KOLKATA: Ipsos India has appointed Raja Bunet as chief operations officer, for leading contactless data collection operations, with immediate effect.
NEW DELHI: On the sixth episode of Media Minds season 2, an Indiantelevision.com initiative to discuss with marketing geniuses the current industry trends, their own experiences, and vision for the future, director C Lab, Ambient, Brandscope at DAN, Deepak Kumar talks about the interesting time...
