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Mindshare's Anita Kotwani on balancing data and instincts for creative campaigns

The marketing world is currently standing at the intersection between data and creativity, mulling on the road to traverse to prepare better communication strategies in this world of technological advancements and smarter consumers.

MAM Marketing MAM
Nothing can replace creativity, says Gordon Bowen amid growing focus on data

Taking inspiration from Dante’s Inferno and presenting an interesting set of dialogues of Lt.

MAM Media and Advertising Media Agencies
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
IT minister says won’t allow India to be centre of data pilferage

MUMBAI: The country’s Electronics & IT and Law & Justice minster Ravi Shankar Prasad has come down sharply on data misuse. Speaking at the 15th Asia Media Summit, he said that the government would not allow the country to become a centre of data pilferage and data commerce that, through...

Regulators People
TRAI urges govt to set up public wi-fi systems

The Telecom Regulatory Authority of India (TRAI) is of the opinion that the the government must encourage public wi-fi solutions from a public policy point of view. “The availability of broadband services at a very low cost and in every corner of the country is the basic requirement of digital...

Regulators TRAI

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