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'Porus' viewership soldiers on

MUMBAI: Sony’s magnum opus Porus has been the talk of the town–first for being the first show wherein the IP is with the creator and later for its not-so-spectacular viewership. In fact, rumour mills were abuzz that the show would struggle to shrug off its sluggish start and build on its viewership...

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'Prithvi Vallabh' is 20% history, 80% mystery: Anirudh Pathak

MUMBAI: Sony Entertainment Television (SET) is unearthing more lores of the yore. Not too long after the launch of the much-anticipated Porus, SET is taking you back in time with another historical show Prithvi Vallabh premiering on 20 January at 9.30 pm, every Saturday and Sunday. This is the...

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'Porus' will alter the economics of the ecosystem, says SET's Danish Khan

MUMBAI: Gone are the days when high budget would only indicate stellar Bollywood movies. Today, even the Indian television industry is not leaving any stone unturned to give its audience the same feel and quality.

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Hindi GECs don't see many blockbuster shows today: Sony's Danish Khan

MUMBAI: The folks at Sony Entertainment Television are popping bottles of champagne! The channel has garnered the first position in the Hindi GEC urban market in week 40 of BARC data. Sony Entertainment Television EVP and business head Danish Khan expresses, “We are happy. We have been working...

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Sony nets 11 KBC sponsors, ad inventory almost sold out

MUMBAI: Five days from now, when Kaun Banegi Crorepati (KBC)  fans tune into the iconic Amitabh Bachchan-hosted long-running millionaire game show)  on Sony Entertainment Television (SET) from 9 pm to 10:30 pm, they will come across quite a few innovations. For one, they will notice that KBC in its...

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