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Indian sports viewership rides on expensive cricketing properties

In the media industry, the saying goes that if there is viewership, there are advertisements. However, this doesn't seem to be the case for the sports genre, if one were to go by BARC India's 2019 annual report.

Television TV Channels Sports
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Corona impact on IPL: Brands take a wait-and-watch approach

MUMBAI: Three weeks into India’s biggest cricketing event, Indian Premier League, brands and sponsors are re-looking their strategy amid the outbreak of coronavirus. The virus that first appeared in the Wuhan city of China has spread to over 46 countries and entered India earlier this month. Around...

Television TV Channels Sports
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[Podcast] Media Minds: Dentsu Aegis Network's Ashish Bhasin talks about everything digital

As one of the biggest digital marketing agencies in India, Dentsu Aegis Network has been at the forefront of leveraging the digital content sphere and also establishing a robust ecosystem for this fast-growing industry.

MAM Podcasts
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Digital suffers due to lack of common metric system: Ashish Bhasin

Dentsu Aegis Network, one of the biggest marketing agencies in India, released the third edition of its annual Digital Report recently predicting a wholesome 31.96 per cent CAGR growth of digital advertising in India. An exhausting and thoroughly researched report, this initiative by DAN is...

MAM Marketing MAM

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