MAM
Cuemath bolsters leadership team with key appointments
Mumbai: Cuemath, the global math tutoring platform, has announced several new senior appointments as it continues the reorganisation of its leadership team. The company onboarded Samir Kulshresth as CFO, Nisha Popli as CHRO, Janardan Singh as chief of sales, and Anushray Gupta as chief product and technology officer ahead of its next growth phase.
Samir and Nisha have joined Cuemath already, with Janardan and Anushray’s appointments effective from January 2022. All the new hires will report to Vivek Sunder, who was newly appointed as CEO in October.
“As we prepare for our next wave of growth, these leadership changes will strengthen governance in Cuemath 3.0 and support our goal of a presence in 50 countries and becoming a global math leader,” stated Cuemath founder and chairman Manan Khurma. “With Vivek at the helm, supported by this senior leadership talent, we are poised to scale greater heights.”
Samir, a chartered accountant, has over 19 years of financial management experience across the e-commerce, healthcare, telecom & IT/ITES industries. He has held previous roles at Practo, Fortis Healthcare, Genpact, and Indus Towers.
Janardan has over 20 years of business leadership experience with expertise in scaling up in the ed-tech industry. His last assignment was with ClassKlap as its founder and COO.
Nisha has over 19 years of experience in directing human resources programs for leading businesses, including the Big Four accountancy firms and leading global professional services firms globally. Prior to Cuemath, she was heading HR for Moglix India, a B2B e-commerce start-up. She has also worked as the head of people office for the small format business of Future Group India, global HR head with The Smart Cube, and other HR roles with KPMG, Grant Thornton, and Ernst & Young.
Anushray is rejoining Cuemath having originally built the company’s engineering and product team as CTO. He then moved to Udaan as product lead for their grocery vertical where he was key in increasing market share.
“The new array of dedicated leaders makes me more confident and committed to entering this new chapter of Cuemath’s growth and integrating our diverse knowledge and expertise in realising the company’s vision,” said Vivek Sunder, welcoming new appointees on board.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
