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Cred IPL 2022 campaign: Has the brand lost the plot with its 'nostalgia' overkill?

Mumbai: Love them or hate them, you can’t ignore them! Yes, we are referring to the ubiquitous Cred bounty ads. Whether you tune into Disney+ Hotstar to catch the day’s play of IPL or switch on your TV, the Cred bounty advertisements are out in full force. This time around, the brand turned the...

MAM Marketing Brands
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Cred's latest IPL campaign serves up throwback to 90's Nirma ad

Mumbai: Credit card payment platform Cred is back with its latest campaign for IPL 2022 - 'Cred: Play it different.' And this time the brand does a throwback of a much familiar 90’s ad for Nirma detergent bar, featuring actor Karisma Kapoor in the role of the original ‘Deepikaji.’ Conceptualised...

MAM Media and Advertising Ad Campaigns
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Disney+ Hotstar signs 13 sponsors for IPL 2022

Mumbai: Streaming major Disney+ Hotstar has roped in 13 sponsors for the 15th edition of the Tata IPL 2022. Dream11 has come onboard as the ‘co-presenting’ sponsor, with Tata and Cred as the ‘co-powered by’ sponsors. Swiggy, Pristyn Care, Zepto, Ather Energy, Niyo, Parle Agro, Spotify, Livspace, L’...

iWorld Over The Top Services
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IPL 2022: Octa becomes principal sponsor for Delhi Capitals

Mumbai: Ahead of IPL 2022, Octa - a global brand of people-oriented investment services has announced its association with Delhi Capitals as principal sponsor. Octa will also support the entire league, alongside Tata Group, Cred, Upstox Paytm, and others.

MAM Marketing MAM
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Deepika Padukone turns Secret Santa for Cred

Mumbai: This holiday season, credit card bill payment platform Cred and Bollywood actor Deepika Padukone are set to add an extra dash of cheer to the festive season, as the latter dons the avatar of #CredSanta to bring a range of exclusive offers, rewards, fun games and more.  The campaign will...

MAM Marketing MAM