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'The real value of cricket is now going to show up' : Rohit Gupta - SET India executive vice president ad sales and revenue management

Cricket, cricket and cricket. That is the exciting scorecard SET India will have for display in the fiscal 2006-07.

Television TV Channels Sports
'Movie channels should stick to their core competency of delivering movies rather than trying to deliver something else' : Yogesh Radhakrishnan- Zee Telefilms director, special projects

Very often, an office speaks a lot about the person occupying it. One look at the pearl white walls and the chic steel furnishing, one knows that the occupant is a no-nonsense business man.

Television TV Channels GECs
US TV has oodles of clutter, advertisers' study shows

Clutter levels showed record-high increases in the US in many TV day parts this year, indicating a reversal of last year when the amount of non-programming minutes on TV's broadcast networks went down. The only exception to the upward trend was in prime time, which showed a slight decrease in...

MAM Marketing MAM
Commercial breaks - 'ad'ing value to business?

The best performing channel in India is also the most disciplined.

MAM Marketing MAM

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