Latest News

Technology takes consumers centrestage as arbiters of celebrity: report

Consumers will increase their power as the direct arbiters of the mantle of celebrity, thanks to the explosive growth and use of new entertainment technologies that exploit celebrity, according to this year's International Association of Entertainment Lawyers Journal, to be released at MIDEM 2005...

Consumers may face wrath of cable industry

The consumers of cable television in Delhi may have to bear the wrath of the cable industry if indications are anything to go by in the form of increased monthly subscription and also forced to buy the set-top boxes.

Television TV Channels Viewership
Consumers in different countries respond similarly to certain values, says WPP Media research

WPP Media worldwide head of consumer insights Sheila Byfield emphasized that different consumers in different countries are governed by similar value systems!

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required