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Mumbai: The digitally empowered consumers of today have more choices than ever before. As we enter into 2022 with new technologies propelling the digital transformation, several new age, as well as legacy brands, have jumped onto the digital bandwagon to up their marketing game, and retain connect...
Mumbai: The e-commerce market in India has been witnessing an evolution in recent years with the emergence of newer formats like video and social commerce. The video commerce segment is already on its way to being the next big thing in digital commerce with video content consumption gaining...
Mumbai: 2021 has been a year of discovery for consumers. As we learn to adjust in a world that changes often and unpredictably, brands would need to listen more intently to consumers than ever before, be transparent in their promises and provide solutions for their evolving needs. Keeping this in...
Mumbai: A whopping 95 per cent of Indian consumers demand eco-friendly packaging and 69 per cent want to see e-commerce organisations commit to sustainable practices across the value chain, according to the latest study by Havas Group decoding the ‘future of e-commerce.’ 68 per cent of consumers...
Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it’s not one against the other; instead, both complement each other. With the fast-changing business landscape, the tenets of marketing and brand value have evolved...
