consumer behaviour


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Digital Brand Fest 2022: How SMS and mobile marketing can accelerate brand growth

Mumbai: The digitally empowered consumers of today have more choices than ever before. As we enter into 2022 with new technologies propelling the digital transformation, several new age, as well as legacy brands, have jumped onto the digital bandwagon to up their marketing game, and retain connect...

MAM Media and Advertising Digital Agencies
Video commerce to grow exponentially at 47% in 2022 over 2020: WATInsights report

Mumbai: The e-commerce market in India has been witnessing an evolution in recent years with the emergence of newer formats like video and social commerce. The video commerce segment is already on its way to being the next big thing in digital commerce with video content consumption gaining...

MAM Marketing MAM
Kantar Annual Trends 2022 report unveils 10 themes for recovery & innovation

Mumbai: 2021 has been a year of discovery for consumers. As we learn to adjust in a world that changes often and unpredictably, brands would need to listen more intently to consumers than ever before, be transparent in their promises and provide solutions for their evolving needs. Keeping this in...

MAM Marketing MAM
95% of consumers demand eco-friendly packaging: Havas Group prosumer report

Mumbai: A whopping 95 per cent of Indian consumers demand eco-friendly packaging and 69 per cent want to see e-commerce organisations commit to sustainable practices across the value chain, according to the latest study by Havas Group decoding the ‘future of e-commerce.’ 68 per cent of consumers...

MAM Marketing MAM
GUEST COLUMN: Why do companies need to be more consumer-centric than brand-centric?

Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it’s not one against the other; instead, both complement each other. With the fast-changing business landscape, the tenets of marketing and brand value have evolved...

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